experience, but creative writing alone isn't enough. there are a lot of seo principles, search engine optimal principles with writing, i have found the skill level is lacking. >> i was reading we exchanged e-mails yesterday and i was noticing even the applicants you're getting, they can't write, which is depressing to me. >> yes. i like to say that writing is a lot like singing and everyone thinks they can do it well but few can. if you have seen an audition of "american idol," there are a lot of william hungs in the writing world as well. >> a big proesh lem than just finding qualified workers. props a problem with the educational system as well, it should be a cinch to learn how to write. >> but it isn't. >> you learned that your whole life. >> right. we have people who apply for work with us who have creative writing degrees and enlish degrees and who have blatanter ors in their cover letter. and every word counts with our company. we're sending out press releases that are highly visible. one word can make a difference between when we get sued or our clients get sued or pr goes as planned. kind of a

search engine optimization. use the correct key words throughout your text. put in plenty of links and include images and videos throughout your site. >>> his ground-breaking new york city nightclub studio 54 was the hottest ticket of his day. his hotel morgans reinvented the style for chic boutique hotels. ian trigger is yet again turning heads with a collection of exclusive hoegs and restaurants around the world including the brand new public chicago hotel on that city's gold coast. we caught up with this trend-setting entrepreneur to find out how he manages to build the buzz and stay ahead of the curve in a down economy in this "learning from the pros." ♪ shake it shake it ♪ shake your groove thing shake your groove thing yeah, yeah ♪ >> it's an instinct, a feeling, this is what's happening, this is where people are going. the velvet rope came about, when we opened up studio 54, we were in a bad neighborhood. a lot of street people. we wanted to keep the street people out. so we put up the rope. then that kind of turned into a bit of a frankenstein monster. that smacked of eli

search engine optimization ... >>is a growing problem cyber crimes is estimated that in the united states more than 100 people are victimized each minute so how do you protect yourself? trib-u and jennifer weigel has the advice ... >>it seems that too many of us don't keep the updates as we are supposed to ... we are not proactive and taking those updates for security on our computers ... here are things that can help you take those security software updates you do not want to share too much about your personal life on social media ... especially watch those passwords and the way that you create them ... use special tricks to create unique passwords for security use acronyms for example of a phrase or trait that describes your interests there are applications that can shut down your personal information if you lose your phone or in the event of theft cyber crime can be identity theft bank fraud hacking virus personal information theft through electronic devices credit card and what we call fishing scams pfishinghishing scams cyber gambling adults sites windows for hacking ... stay

everybody websites are all search engine optimization geared and you know people are lazy newsrooms are lazy and people are seeing what's trending and taking some of these tweets were aggregated on their big news websites which they aren't gathering losers aggregating bad stuff bad info becomes news and somebody is you know in a p.r. departments going to ads on a hundred for. the character is that's what now becomes news right examined by culture now we have a culture but you know this also can go horribly bad let me just give you two examples you know kenneth cole right gave a horrible tweet and then later had to backtrack and because of that you know the someone else created a fake account and then nero's it and yesterday i decided to start tweeting about what happened to lara logan we wrote you that earlier since that he resigned from the board and why you are in some ways this can have very damaging effects because every little thing that you think maybe shouldn't be out there because it could and your career will because this stuff is it's either stuff that you're talking about personal

$70,000 opening. >>guest: a strategist is search engine optimizing, there is no bachelors, so this is the type of job people who are looking to restrain themselves, there is a lot of information online, and a lot of companies looking for people with the skill set to help market their business in digital age. molly: and truck drivers. >>guest: yes, truck drivers that was a surprise on this list but in a lot of ways it makes sense. lots of goods need to be shifted and the great thing about people looking to reskill themselves, a truck driving, commercial driver's license can be earned this six weeks by schools that provide job placement assistance >> and a lot of people perked up when they thought they could be quaffed. where can people go for more information? >>guest: we have thousands of these jobs available from the police officers who are looking to hire, and what we also have is our supply and demand section helping employers zero in on the markets where can they fine the hard to recruit tall end. molly: thank you, hope, for the tips on where the jobs are, and we appreciate you st